A pre-opening budget is prepared and presented detailing cost implications for installing systems, hiring of staff, branding and marketing expenses. This phase, which is about 60 to 90 days before the launch of the restaurants, is when the role of b4 Management team comes into play. This includes a close co-ordination with the technical team and the project management team to perfect the product prior to the launch. Also important is the recruitment of a capable and experienced human resource department ,the training cell of b4 plays a vital role in this phase to inculcate brand ethics and values in the staff and train them in standard operating procedures. The marketing team creates and implements a powerful and effective strategy that creates brand awareness locally and internationally.